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ARTIST & BRANDS MANAGEMENT AND BUSINESS CONSULTING

Joanne Ledesma is a music business strategist and manager with over 35 years of experience in the entertainment industry. Her work includes full artist management, consulting for artist development, event production, corporate branding consultant, Adjunct Educator, Publishing and Music Supervision

Water Tower Band

Water Tower Band

Water Tower Band

Rights Management (Licensing & Catalog)

Genres: Bluegrass, Old Time,  Punk Grass

National Touring Act 

from Los Angeles

Website

Ettore Buzzini

Water Tower Band

Water Tower Band

Management

Bluegrass / Songwriter /Multi-Instrumentalist

Winner of 2024 Fresh Grass (Banjo)

from Mooresville, NC

Website

Hillary Klug

Water Tower Band

Hillary Klug

West Coast Agent/Branding/Acting

Genres: Bluegrass, National Buck dancing Champion, Influencer, Acting

from Nashville, TN USA

Website

Danny Avila Band

Kelly Grandmaison

Kelly Grandmaison

Management

Roots Americana Rock

Los Angeles, CA


website

Kelly Grandmaison

Kelly Grandmaison

Kelly Grandmaison

Management

Pop & Latin Pop

From New York, NY

Website

Farmer & Adele

Kelly Grandmaison

Farmer & Adele

Licensing & Publishing

Western Swing  & Cowboy Tunes

From San Francisco, CA

Website

Coastal Plain

Coastal Plain

Farmer & Adele

Management

Bluegrass Band

From Baltimore, MD


website

Double Knot

Coastal Plain

Double Knot

Management

Americana & Freshgrass

From San Diego, CA

Website

Faultliner

Coastal Plain

Double Knot

Agent

Bluegrass

Los Angeles, CA


website

Business and brands Clients

Sing With Me (Guitaro5000)

Sing With Me (Guitaro5000)

Sing With Me (Guitaro5000)

Consultant 

Sing With Me Content Creator

New York, NY

Matheson Music Festival

Sing With Me (Guitaro5000)

Sing With Me (Guitaro5000)

Consultant

Concert & Event Promotion

Safford, AZ

Hopeless Hollar Trading Co

Sing With Me (Guitaro5000)

Hopeless Hollar Trading Co

 Consultant

New Cutting Edge Merchandise company 

Advance, IN

The Cathedral - Talent ACQUISITION

The Cathedral, Pomona California

 In April 2026  Joanne  was recruited as Talent Buyer.   She is now booking Bluegrass, Americana, and Country acts for The Cathedral in Pomona, CA.  (Southern California) A 5 room state of the art venue built in 2025. 

Joanne LedesmA joins 2026 IBMA Leadership

The International Bluegrass Music Association has announced the 2026 class of Leadership Bluegrass,

The International Bluegrass Music Association has announced the 2026 class of Leadership Bluegrass, the professional development program designed to cultivate the next generation of industry leaders.

Each year, 25 participants are selected to take part in the immersive three-day experience featuring panels, strategic discussions and collaborative activities focused on the business of bluegrass and its place in the larger world of entertainment. Since its founding in 2000, Leadership Bluegrass has graduated more than 500 alumni representing every sector of the industry.

“Seeing the Leadership Bluegrass participant list each year gives me real hope for the future of our industry,” says Ken White, IBMA Executive Director. “This year’s class highlights the growing global reach of bluegrass, bringing together industry professionals from Québec, British Columbia, Switzerland, Australia, and the United States. Their diverse experiences and perspectives will help guide the future of bluegrass music.”

Career Pickin' Music Business for bluegrass

A Practical guide for Artists

What's in the Book?

I wrote this book to fill a gap. While networking at festivals, I discovered a need coming from artists who are seeking viable and current information on music business. Realizing that the industry has changed a-lot, I wanted to create something relevant that provides the tools, strategies, and insight artists need to move their careers forward without losing the heart and authenticity that make bluegrass so special. 

Think of this as a modern music industry guide but with a bluegrass twist. Inside you’ll find practical steps for growing your career, real -life examples, helpful templates and tools, DIY tips, and honest advice from artists who are out there doing it right now. Whether you’re just starting out or struggling with a specific need, this book is here to help you navigate it all while staying true to your sound. 

The Book is Currently Sold Out! Hard Copies, Barnes and Noble and  Amazon are expected to carry them June 2026.

Events and more...

Workshops

Licensing & Corporate Branding

Licensing & Corporate Branding

I conduct Songwriting, Music Business, Event Planning, Publishing workshops.  I can be seen at Trade shows such as NAMM conducting workshops for Indie-Artists and Indie Music libraries.

Licensing & Corporate Branding

Licensing & Corporate Branding

Licensing & Corporate Branding

I have a music library.  I pitch and sell music to ads, film, radio, video games and more. (Credits: Disney, HBO, Fox, NBC, ABC, Netflix, Hulu & More)

Educator, Events, Production

Licensing & Corporate Branding

Educator, Events, Production

Adjunct Teacher- Citrus College Performing & Recording Arts

 Event Production and Consultant

Author: Career Pickin'

IBMA 2025 Gallery

My sponsored showcase with  C.J. Lewandowski, Jim Lauderdale and the Po Ramblin' Boys

Hosting Showcase with  C.J. Lewandowski, Jim Lauderdale and the Po Ramblin' Boys

The Grascals - Book Launch and Showcase

The Grascals and My Book

Grammy Winner Dom Flemons

Dom Flemons and I at IBMA 2025

My Bluegrass Gallery

Rhonda Vincent

Po Ramblin' Boys with Jim Lauderdale

Po Ramblin' Boys 

The Grascals

The Grascals

Dom Flemons

Dom Flemons

Sierra Ferrell Grammy week 2025

Peter Rowan

Greg Blake

Crystal Lariza (Never Come Down)

Mark Cassidy (The Hillbenders)

AJ Lee

Thompson Guitars in Sisters, Oregon

Brenna Macmillan, Sara  McCrombie, Bronwyn Keith-Hynes

Lisa Fugile (Monroe Crossing)

Randy Hackworth (Kentucky Sky)

Tristin Scroggins 

Greg Cahill , Greg Blake (Special Consensus)

Jacob Jolliff

Ben Morrison (Brothers Comatose)

Ben Morrisom (Brothers Comatose)

South State 48 Bluegrass 

Songwriting Workshop

Sally Berry  & Lizzie Long (Little Roy & Lizzy)

Little Roy Lewis

Victoria Glover, Emily Glover (Mountain Highway)

Hunter Berry

Hunter Berry (Little Roy Lewis, Rhonda Vincent)

Tim Carbone (Railroad Earth)

Lorraine Jordan (Lorraine Jordan & Carolina Road)

Capturing the Beat: Musicbizgal's Photo Gallery

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Los Angeles, California, United States

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